Here in the digital age, it’s a simple fact of life that every business needs a website. Even if all your customers come to you in person, even if you have a hefty list of local clients, any business that wants to stay competitive in the modern world should have an online presence. Your clients need a way to know what hours you are open, what services you offer, how to find you if they’ve never visited your location before, and how to reach you if they have any questions. While there are hundreds of things a website can do for you, these basics are non-optional.
The good news is that you don’t have to build and maintain a website by yourself. In truth, this sort of task requires a certain amount of IT expertise that not every business specializes in. Whether you’re an auto body shop or a boutique clothing store, outsourcing your website design and hosting could be the best business decision you make this year. Not sure if you’re ready to outsource? Here are five great reasons why outsourcing could be the right answer for your business.
1) IT Isn’t Really Your Thing
While there are many tech businesses, running a successful business often has little to nothing to do with being a skilled technician or managing websites. If you rock at managing your business but have no idea where to start in building a website, why not simply hire a team of talented IT and web development professionals to handle the task for you? Just as you’d hire a construction contractor for a complex remodeling project or an accountant to balance your books, an outsourced web hosting team can take care of your website worries so you can focus on what you do best.
2) Cloud Hosting is Safer than Local Hosting
Being able to host your own website locally is a fine thing but it’s no longer the most secure option available. Naturally, you want your website hardened against all potential hacks and bolstered to withstand high customer traffic should your site become popular with your clients and audience. With an outsourced hosting team, they’ll be sure to get your website up and running on a distributed cloud virtual server, ensuring that your website is kept at a safe remove from the rest of your network. This way, if malware slips into your company computers or if a natural disaster strikes, your website will still be up and running for the customers even if your local system goes down.
3) Availability Monitoring
Availability monitoring is a special kind of watching program that regularly sends a ‘ping’ to your website. This essentially checks to make sure your website is still up and available for customers at all times. If the ping ever comes back with an error message instead of successful contact, your hosting team will be notified and immediately begin diagnosis and repairs to get your website back online ASAP. This way, you neither have to wake up to a broken website or haul yourself out of bed to fix any issues that may occur.
4) Expert Configuration and Updates
Finally, when you choose to outsource any IT task, you are ensuring that each job is being taken care of by skilled IT professionals. With their collective expertise, your outsourced hosting team will configure your website to achieve top performance and keep it completely up-to-date with all the most recent security and performance upgrades available for your website structure. This way, your clients get the best possible online experience with little to no effort on your part.
Whether you’re a small business just getting started or an old established business looking for a new web hosting solution, outsourcing is a great way to get things taken care of without adding another salary, office, or benefits package to your already growing overhead.